Client:Related
Studio: Mousetrappe
Creative Director: Ryan Kravetz
Art Director: Ilgi Candar Dyer
Working with our partners at the Lab at Rockwell Group we participated in creating an immersive queuing experience for Edge observation deck in NYC’s Hudson Yards. As guessed lined up to go through security they watched our animated timeline of great achievement in New York developments ending on the creation of Hudson yards. Before entering Elevators to go up to the observation deck the guests experience a collection of mini documentaries about the parks, art, food, and formation of Hudson Yards . These design driven narratives surround the room in three media collages that work together to capture the feeling of history and life around Hudson Yard.
